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Part One of Four: TripAdvisor boss not sold on Google Travel
June 24, 2010


Kaufer, TripAdvisor’s president and CEO, recalls that Google’s overall track record includes hits and failures and its success in travel would be far from assured.

“They have a number of absolute hits and they have a number of failures,” says Kaufer, who sat down for a wide-ranging Tnooz interview at TripAdvisor’s Newton, Mass., headquarters yesterday. “So it’s a far cry if Google comes into the space guns blazing — it is uncertain they will succeed.

“They don’t have a community and without ITA they don’t even have a metasearch platform,” Kaufer says, but notes that on the other side of the ledger, Google does have key assets like Google Maps and a massive audience.