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TripAdvisor Makes Researching and Planning the Perfect Trip Easier with Rollout of New Site Design

Cleaner Layout and Site Reorganization to Help Rapidly Growing TripAdvisor Audience Plan the Perfect Trip Faster


NEEDHAM, Mass., Dec. 19 /PRNewswire/ -- TripAdvisor®, the world's largest travel community, today announced that TripAdvisor.com™ has been redesigned and now features a new look and feel. The rollout of the new design is part of a global effort, first tested in the U.K. in October, to optimize and enhance the TripAdvisor experience and make site navigation more intuitive and simple.

Over the past few years, TripAdvisor has continually introduced new features and expanded the breadth and depth of its travel content. In just one year, between June 2006 and June 2007, the number of traveler-submitted reviews and opinions on the site doubled from five million to 10 million. In response to this tremendous growth, the company conducted an extensive quantitative and qualitative review of TripAdvisor.com to determine how travelers were taking advantage of the site and what could be improved.

"This redesign is one of the many ways we are working to enhance TripAdvisor.com," said Stephen Kaufer, CEO and founder, TripAdvisor. "By streamlining the site, travelers can more easily access TripAdvisor destination guides, forums and maps, as well as restaurant, attraction and hotel reviews in order to plan the perfect getaway."


CONTACT: Bryan Olender of TripAdvisor, +1-781-444-1113, ext. 560,

Web site: http://www.tripadvisor.com/