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Travel + Leisure

Tech Thursday: SeatGuru's Intelligent Flight Search

Everyone’s favorite airline seat-map compendium, Seatguru, has just upped the ante with a newly redesigned site that’s more user-friendly and—drumroll—includes flight search functionality for the first time. Though the service is in beta (it still has some kinks to work out), it’s already proving to be a refreshingly smart addition to the world of airfare search.

How it works: In addition to the usual flight-search filters (price, stops, departure time, duration), Seatguru introduces several new sorting mechanisms for travelers: Best Value (factoring in price, departure time, and duration), Best Times (weeding out early morning and overnight flights), and the site’s signature Guru Factor, which mines the site’s trove of cabin data to look at the “comfort” of flights. Taking account of cabin class, seat pitch, width, and recline, as well as inflight entertainment and amenities, the Guru Factor givers travelers an overall assessment of either “Love it,” “Like it,” or “Live with it” for any given flight. In our tests, it also alerted us when, for example, we could spend an additional $40 to trade up for a plane with an extra four inches of legroom.

Like Hipmunk, which introduced the intelligent Agony filter (a combination of price, duration, and stops) to flight searches, Seatguru’s attention to the actual physical space of each flight promises to be a game-changer. As airlines increasingly pack us into crowded planes and block off premium seats for elite passengers, those extra four inches of legroom are crucial.