TripAdvisor Launches "Local Picks" Facebook App Highlighting Best Restaurants According To Locals And Friends
Interactive App Combines Local Diner Ratings With Facebook's Social Graph to Create the Ultimate Foodie Resource
NEWTON, Mass., June 20, 2012 /PRNewswire/ -- TripAdvisor®, the world's largest travel site*, today launched Local Picks, a Facebook app that provides dining recommendations from locals and friends to discover and choose the best places to eat.
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Covering more than 850,000 restaurants worldwide, Local Picks draws from millions of diner reviews and opinions collected on TripAdvisor, highlighting contributions from locals and friends. Each restaurant has a detailed profile that includes a score from 1-5 on the Local Picks Index, a rating system that aims to bring neighborhood favorites and "hidden gem" eateries to the forefront, as deemed by real locals who know the area best.
Built on Facebook, Local Picks allows users to easily express opinions and get restaurant advice from people they know and trust. The app is integrated with Facebook's timeline so diners can share ratings, favorites, and themed lists, with friends.
Serving as a comprehensive resource for foodies, Local Picks also displays essential information including a restaurant's address, neighborhood, type of cuisine, phone number, website address, hours of operation, menus, and colorful photos.
"TripAdvisor is committed to improving the social travel planning experience and, whether you're looking for a restaurant in a foreign city or in your own backyard, Local Picks is an excellent resource for the inside scoop," says Adam Medros, vice president of global product for TripAdvisor. "The app leverages the Facebook Platform to uniquely combine friend advice with local insight, highlighting dining options from those that know the user and the area best."
Local Picks Features:
Local Picks is now available to Facebook users in English, and will be launched in multiple languages later this summer. To experience the app, please visit https://apps.facebook.com/localpicks.
TripAdvisor, Inc. (NASDAQ: TRIP) manages and operates websites under 19 other travel media brands, and together the sites attract more than 69 million unique monthly visitors**. TripAdvisor, Inc.'s travel media brands include www.airfarewatchdog.com, www.bookingbuddy.com, www.cruisecritic.com, www.everytrail.com, www.familyvacationcritic.com, www.flipkey.com, www.holidaylettings.co.uk, www.holidaywatchdog.com, www.independenttraveler.com, www.onetime.com, www.seatguru.com, www.sniqueaway.com, www.smartertravel.com, www.tingo.com, www.travel-library.com, www.travelpod.com, www.virtualtourist.com, www.whereivebeen.com, and www.kuxun.cn.
*Source: comScore Media Metrix for TripAdvisor Sites, Worldwide, January 2012
**Source: comScore Media Metrix for TripAdvisor Inc. and its subsidiaries, Worldwide, January 2012
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