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Avenue A, Click Here and Pinpoint Media Use New Interactive Advertising Technology for Customer Lead Generation
Travel Commerce Report
April 24, 2002

ABSTRACT
 

"TripAdvisor, the provider of performance-based travel marketing, announced that three major advertising agencies - Avenue A, Click Here and PinPoint Media - are all using TripAdvisor's InventoryLink technology, a new form of online advertising, to generate customer leads for their clients. Unlike traditional impressions-based banner advertising, TripAdvisor's InventoryLink consistently delivers average click-through rates for travel products of more than 10%."